In the wild, animals instinctively know what they require to stay healthy. Zoopharmacognosy is a remarkable phenomenon which gives us humans an understanding of how animals have the intrinsic ability to seek out and ingest medicinal plant substances that have therapeutic effects. However, this is not possible for animals living in captive environments.
Our objective at CAEP revolves around the fundamental idea of zoopharmacognosy: the self-selection by animals of remedies they require. This entails offering animals a carefully chosen selection of plants, essential oils, clays and soils and other natural materials which have known therapeutic effects.
Animals in captivity frequently lack access to the vast range of plants and minerals found in their natural habitats. By providing these options, we empower animals to choose the remedies their bodies innately crave, boosting both physical and emotional health.
Meeting the psychophysical needs of animals
The benefits of self-selection can go far beyond addressing physical problems. While captive habitats provide safety and vital care, they do not often provide the stimulation and enrichment that nature provides. This can cause stress, anxiety, and even the resulting emergence of negative behaviours associated with physical and psychological imbalances.
By allowing animals to engage in the natural behaviour of self-selection which is almost identical to foraging, we not only make provision for their physiological requirements but also build a sense of control and choice for them, often resulting in contentment and increased confidence. The CAEP works with animal shelters, sanctuaries, and welfare organisations around South Africa.
These organisations are dedicated to rescuing, rehabilitating, and caring for a diverse range of animals, from exotic predators to abandoned domesticated animals. Regardless of their distinct stories, each of these animals deserves to thrive, rather than just survive.
We collaborate closely with these organisations to create and implement enrichment programmes that are tailored to the individual requirements of the animals under their care. By incorporating self-selection sessions, we help to improve these animals’ physical and emotional well-being. To carry out our mission and meet these objectives, we need your help. As a business owner, what can you do to play your part?
How business owners can help us
Our reality at the CAEP is that financial contributions are essential for maintaining any non-profit organisation. However, we feel that expertise and professional abilities are equally valuable. For business owners who are concerned about animal welfare, there are various ways to get engaged beyond making a monetary donation:
- Volunteer your expertise – Many of the difficulties we face require specialised talents commonly found in the business community. Do you have any expertise with marketing, fundraising, bookkeeping, or project management? Volunteering your knowledge can make a major difference in our capacity to achieve our objectives.
- Strategic fundraising ideas – Business leaders comprehend the complexities of the market. Perhaps you can assist us in developing novel fundraising efforts or using your business network to get sponsorships.
- Marketing and communication – These are critical in raising awareness about the CAEP’s purpose and the value of zoopharmacognosy. If you have experience in marketing or communications, you may help us create captivating messaging and reach a larger audience.
- Event planning and management – Fundraising events are an important source of revenue for the CAEP. Business owners with event planning experience can help organise successful galas and awareness campaigns.
- Materials – Do you produce natural essential oils or hydrosols, or grow medicinal plants that you’d like to donate a portion of to our organisation? These substances are vital to the nutrition and well-being of some animals, so we always appreciate donations of medicinal plants, extracts, hydrosols and essential oils.
The power of collaboration
We can increase our positive effect on, and enhance the lives of uncountable animals in captivity by harnessing business owners’ skills and experience. Together, we would like to envision a future in which captive environments not only provide protection but also allow animals to make decisions about their own well-being to increase their quality of life.
Whether you’re an experienced entrepreneur or just starting out, your unique ability could make a difference. Remember that every donation, no matter how slight, takes us closer to a world in which captive animals thrive. Please contact us today if you’d like to donate or get involved, we’d love to chat with like-minded people!
